Knowledge is Power
As the saying goes, “Knowledge is power.”
Fred P. Jeffrey, in his book Bantam Breeding and Genetics, wisely observed: “Much nonsense has been written on the subject of breeding. There are no trade secrets worth worrying about. A knowledge of genetics is not required but it helps to make things more interesting by allowing one to differentiate between the outright charlatan, the ignorant but well-meaning, and the real breeder. It is usually true that those with the greatest knowledge of genetics make the least extravagant claims when advertising their product.”
Before purchasing any animal—whether it’s a bird, dog, cat, horse, or cow—do your own research. Understand the breed’s standard appearance and characteristics. This will help you identify a breeder whose goal is to improve the breed and help others succeed, rather than maximize profit. There are breeders out there who genuinely care about these values, and I’ve been fortunate to find them.
Trust your instincts. If you feel pressured to make a purchase, you probably are. Never let someone “surprise” you by choosing animals for you. Insist on photos, and preferably videos, of the birds being offered. If the birds don’t meet your expectations, politely decline by saying, “Thank you. Those aren’t exactly what I’m looking for, but I appreciate your time.”
I once heard a statement on the radio that resonated with me: “You didn’t get taken advantage of—you purchased before you educated yourself.” Before investing in birds, invest in your own education to protect yourself. Consider purchasing a Standard of Perfection from the American Bantam Association or the American Poultry Association, and study the examples they provide. If a bird’s high price doesn’t align with the breed standards, it’s best to move on.
Common Anecdotes
Recently, someone reached out to me for advice about the birds they had purchased. They said, “He’s such a cutie and a very sweet guy, but I’m sad that I was taken advantage of paying premium dollar… I guess I had to start somewhere, but it’s a painful way to learn.”
This story is common among both parents of 4-H kids and adults new to breeding or showing. Many people interested in Serama start looking for a mentor and a good source of birds but often don’t know where to begin. They may be drawn in by a flashy advertisement or a raffle promoting “Award-Winning,” “Pure Malaysian,” or “Teacup Chickens,” complete with a colorful array of emojis. Unfortunately, newcomers are frequently targeted by sellers looking to make a quick profit.
These flashy ads often belong to people who measure success by their revenue rather than breed standards. The “award-winning” birds they’re promoting may have won a ribbon simply because they were the only birds of that breed at a small show—not because they met high standards. A safer option to purchase is at a show where you have access to judges that can assess a bird you are interested in. Better yet, help out and clerk. You’ll learn a tremendous amount about the breed from that experience!
Remember, you have control over your purchases, your money, and your education. Use these to your advantage!